Julien Landfried, 41, graduated from HEC Paris in 2002 and began his career as Marketing Director with the CFPJ school of journalism. He later moved to Ineum Consulting (2004-2006), then worked for the French daily Marianne, heading up internet activities. From 2009 to 2012, he was Executive Director of Paris Tech Review, an online magazine linked to the Paris Tech engineering schools group. In 2013, he joined Publicis Consultants’ Influence division as a Partner, providing communications advisory services for many different companies, particularly in the real estate sector. Julien Landfried joined Gecina in December 2017 as Chief of Staff and Director of Public Affairs reporting to Méka Brunel, Director and Chief Executive Officer, before being promoted to Executive Director of Communications and Public Affairs in April 2018. In March 2021, he was appointed Executive Director of Communications, Public Affairs and Brand.