Paris, France, March 28, 2022

Appointment in Gecina’s Residential Division

Florence Roussel has joined Gecina as Director of YouFirst Campus, with operational responsibility for the portfolio of student residences. As a member of the Management Committee, she will report to Pierre-Emmanuel Bandioli, Executive Director Residential.

Florence Roussel is an EM Lyon Business School graduate and has an MBA from Institut Français de la Mode.

She began her career in 1989 with the Unilever Group, where she held several marketing and commercial positions with its food and hygiene-beauty divisions. She then worked for the American group Hasbro, a leading play and entertainment company, before moving to Disney France as Head of its Games and Toys business. In 2012, she was appointed to lead its Consumer Products business. In 2014, she joined Disneyland Paris to head up the theme park’s Merchandise and Retail business unit. In 2019, Florence Roussel set up her own transformation consultancy, supporting a number of SMEs.

Florence brings over 30 years’ experience to continue developing the YouFirst Campus brand across the 18 campuses where it is present.

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