Gecina launches a digital tool to support lettings for its buildings
Gecina is moving forward with the digitalization of its processes to improve its efficiency by developing a platform for exchanges with its agents in charge of letting its office buildings.
This portal is in line with the deployment of YouFirst, the relationship brand of Gecina, which aims specifically to offer high-quality services for its customers and all its partners.
Gecina has built up an extensive network of partners to support it with the proactive letting of its office buildings. This digital portal is designed to centralize all the information needed to let buildings, from digital brochures to images, virtual tours, films and even plans…making it easier for prospects to be managed by its agents and for files to be processed. It was co-constructed with BNP Paribas Real Estate, CBRE, Cushman & Wakefield and JLL.
With this solution, Gecina is optimizing its commercial strategy thanks to real-time tracking of progress with letting applications for each building.
This portal was opened mid-July, following a "phygital" presentation that brought together 90 staff from the 12 agencies covering Gecina's office portfolio.
To safeguard its communications, Gecina certifies its contents with Wiztrust. You can check their authenticity at www.wiztrust.com.
Deputy CEO in charge of the Office Division
Valérie Britay has an MBA and a DESS in marketing from Paris-Dauphine University, and more than 30 years' experience in corporate real estate. Since 2005 at Unibail-Rodamco,...