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What are the 5 main expectations of office users for 2030?
Paris, France, March 11, 2019
By Méka Brunel, CEO of Gecina Commercial real estate is now at a tipping point: the market office is gradually shifting from a functional approach, which prevailed for decades, to a user-centric[...]
Tertiary real estate: from square footage to customers
Paris, France, August 30, 2018
By Méka Brunel, CEO of Gecina The points I wish to convey in my speech on the future of the office at the EPRA (European Public Real Estate Association) annual conference in Berlin.
A future with ever increasing revolutions
Paris, France, July 12, 2018
By Méka Brunel, CEO of Gecina. I spoke at the "Demain, toujours plus de révolutions" ("A future with ever increasing revolutions") round table at the Rencontres économiques d'Aix-en-Provence[...]
Brand a core driver for development with startups and midmarket firms
July 10, 2018
By Méka Brunel, CEO of Gecina. Our Gecina brand represents our identity. It embodies our values. It encompasses what unites us together. Our brand enables us, today and tomorrow, to differentiate[...]
![[#Futures of work]: Space rethought using the concept of experience](https://press.gecina.fr/media/cache/theming_publication_card_grid_fs/5b2cf25beb4a99626c57bdad "[#Futures of work]: Space rethought using the concept of experience")
[#Futures of work]: Space rethought using the concept of experience
June 22, 2018
By Valérie Britay, Executive Director of Office Division. On the occasion of MIPIM PROPTECH 2018, I participated in the "Customer experience: integrating tomorrow's demand & change"[...]
Natural intelligence: the common sense approach to innovation
June 21, 2018
By Méka Brunel, CEO. On the occasion of MIPIM PROPTECH 2018, I would like to share some personal thoughts on the subject of innovation. All too often, discussions of this topic focus exclusively[...]
IoT and "real estate-as-a-service": the 3 key elements to leverage
June 21, 2018
By Franck Lirzin, Executive Director Residential. At the MIPIM PROPTECH 2018, I participated in the “IOT: OPTIMISATION BUILDING EFFICIENCY” round table. This was an opportunity to share[...]
Housing : a third resource remains available
June 15, 2018
By Meka Brunel, CEO. As the first reading of the ELAN housing bill comes to an end in the French National Assembly, I would like to share with you this conviction: to give the middle classes[...]
Our strategy is meaningful because it has been developed to fit within our environment
May 28, 2018
By Julien Landfried, Executive Director Communications & Public Affairs. Real estate has a significant impact in matters of societal, social and economic importance. At the heart of[...]
Young people are looking for urban centrality
May 7, 2018
By Baudouin Delaporte, Head of Real Estate Development. The younger generations today are keen to be able to walk to work or go by bike or tram, as well as achieve a healthy balance between[...]
All our living spaces, offices and housing are affected by a profound functional shift
April 26, 2018
By Valérie Britay, Executive Director of Office Division and Franck Lirzin, Executive Director of Residential Division. Digital offers greater flexibility between the different parts of[...]
City-as-a-service, the new urban experience
March 16, 2018
By Thibault Ancely, Executive Director Investments & Developments While in Cannes at MIPIM 2018, I had the opportunity to participate in a roundtable called "City as a service, the[...]
The big and open "BIM": the next breakthrough in the smart city
March 15, 2018
By Baudoin Delaporte, Head of Real Estate Development. While in Cannes at MIPIM 2018, I had the opportunity to participate in a roundtable called "The tech shift in architecture &[...]
Circular economy: soft power is possible
March 15, 2018
By Méka Brunel, CEO. As Daniel Kaplan, from the Fondation Internet Nouvelle Génération [New Generation Internet Foundation] (FING), points out: "There are no objects that are independent[...]
Smart housing: what millenials expect
March 13, 2018
By Franck Lirzin, Executive Director Residential. While in Cannes at MIPIM 2018, I had the opportunity to participate in a roundtable called “Smart Housing: What Millennials Expect”. I[...]
Why should a real estate company invest in residential property?
Paris, France, December 21, 2017
By Franck Lirzin, Executive Director Residential (article issued in Réflexions Immobilières n° 82 - Q4 2017) While still just as strong, rental demand has changed. It is evolving towards[...]
About Gecina
Gecina, at the heart of urban life
Gecina owns, manages and develops property holdings worth 19.3 billion euros at end 2018. As a specialist for centrality and uses, the Group is building its business around Europe’s leading office portfolio, with nearly 97% located in the Paris Region, and a diversification division with residential assets and student residences. Gecina has put sustainable innovation at the heart of its strategy to create value and anticipate the expectations of around 100,000 customers and end users, thanks to the dedication and expertise of its staff, who are committed to an understated, fluid and inclusive city. To offer its customers high-quality services and support their changing needs, Gecina has launched YouFirst, its relational brand.
Gecina is a French real estate investment trust (SIIC) listed on Euronext Paris, and is part of the SBF 120, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good, DJSI Europe and World, Stoxx Global ESG Leaders and Vigeo indices. In line with its commitments to the community, Gecina has created a company foundation, which is focused on protecting the environment and supporting all forms of disability.