Gecina unveils l1ve, the iconic 75 avenue de la Grande Armée building redeveloped for the circular economy
Gecina’s ambition is to give this iconic building, Peugeot’s avant-garde former headquarters, a new life. L1ve will become a new destination between Place de l’Etoile, the Porte Maillot hub and La Défense. An outstanding space for living and sharing experiences, its monumental gallery will promote exchanges and its gardens and terraces will offer spaces to enjoy some fresh air or a walk in the city. With l1ve, Gecina is putting customers at the heart of its YouFirst brand.
Built in 1964, 75 avenue de la Grande-Armée was home to PSA Peugeot Citroën’s historic headquarters until 2017. With its unique architectural style, this 33,500 sq.m building stands out through its vast gallery and its 110-meter long facade with its iconic motif representative of its period. The building has been owned by Gecina since 2015.
On the major Concorde, Place de l'Étoile, Grande Armée and La Défense corridor, l1ve is benefiting from the Porte Maillot redevelopment project and outstanding transport links: “Porte Maillot” station will be a major hub, with the RER C, RER E, Line 1 and Tramway T3b.
The redevelopment project has been entrusted to the architects Baumschlager Eberle Architekten, whose ambition is to give the building a new identity while retaining its structure and facade.
The project aims to preserve the existing volumes. The ground floor is being transformed into a vast 1,500 sq.m triple-height gallery, creating transparency between the street and the gardens. Made of the original prefabricated polished concrete, the building’s exterior is covered with new bronze-colored metal extruded boxes, creating a vibrant motif through their different depths. The courtyards are evolving into a dedicated garden for users and a vast square open to the public, bringing in light through a glass roof. The building offers 1,000 sq.m of accessible interior gardens and 1,800 sq.m of terraces, focused on developing biodiversity. The new complex’s ground floor includes a cafe and an open gallery, as well as a business center and 180-seat auditorium. Its first basement level offers a fitness center for staff, a business center and a sunken garden.
L1ve is paving the way for the focus on the circular economy in Gecina’s future operations
The project has been designed as part of an ambitious circular economy approach. 80% of the materials audited have been recycled or reused, saving the equivalent of 394 tons of CO2 emissions.
L1ve also stands out as the first redevelopment operation to be HQE Sustainable Building certified with an “Exceptional” rating.
L1ve illustrates the YouFirst strategy
Through its centrality, its high-quality location, its various spaces and its environmental performance, l1ve is an outstanding illustration of YouFirst, Gecina’s relational brand. L1ve ensures that people are the project’s core focus, offering them unique urban experiences and a high-quality environment, ensuring their wellbeing at the heart of Paris.
Project’s key figures
L1ve, setting new standards for wellbeing and performance
- 33,500 sq.m across 9 floors
- 1,000 sq.m of interior gardens
- 1,800 sq.m of balconies and terraces
- Diverse uses
- 4,200 people
- Flexible floor plans of 2,700 sq.m
- “Grande Galerie” - 1,500 sq.m monumental space
- Estimated delivery: Q2 2022
Facilities and services to make day-to-day life easier for the site’s users
- 1,700 sq.m business center
- 180-seat auditorium
- 900 sq.m of health and wellness spaces
- 900 sq.m of dining spaces
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Executive Director Investment & Development
Romain started his career with Morgan Stanley in 2004, then moved to MGPA as Head of Acquisitions France. He joined the Norwegian sovereign fund, Norges Bank Investment...